Growth marketing
I’m Raymon, a growth marketer who connects the story people see with the systems that carry it forward. I build campaigns, learning journeys and account programs, with a clear idea of who they’re for, what should happen next, and how to get the moving parts to behave.
Ten years across demand generation, lifecycle & account-based marketing.
A head full of possibilities.
The strategy, the craft, and what happened next.
01 / Bitwarden / Enterprise ABM
I built Bitwarden’s first account-based and sales-assisted motion alongside its product-led business, from segmentation and creative to the seller handoff.
Read the Bitwarden case02 / Semgrep / Paid strategy & agency leadership
I led paid acquisition strategy and the Revenu partnership, setting campaign and investment priorities. In nonbrand and competitor Search, I increased investment as signup costs improved; Revenu handled media buying, optimization and page tests.
Read the Semgrep caseCompleted signups
Nonbrand / competitor Search
Feb–Apr → May–Jul 2026
Team acquisition results with Revenu. Period comparison, not an isolated causal test.
03 / HubSpot / Partner education
A six-session Growth Series connected learning, workbooks, follow-up and coaching so partners had something useful to do next.
Read the HubSpot caseReported program results; distinct measures.
04 / Productboard / Strategic-account marketing
I led strategic-account program and content direction, using discovery to choose the story and proof a champion could carry to the wider buying group.
Read the Productboard caseInside the decision
Anonymized excerpt from a historical account plan.
A little about me
A little mischief in a well-made sentence. An intricate program that feels like an obvious next step.
I’m drawn to a strong point of view, a good question, and the moment a complicated idea becomes something another person can actually use.
That’s part of what I love in fantasy, music and comedy: a world with its own logic, a well-timed surprise, and a story that welcomes you in.
I stay close to the work: the line someone reads, the choice they face, and what happens after they say yes.
Career, at a glance
B.A., Media Studies · University of California, Berkeley, 2016
Independent work / Culture, commerce & curiosity
Grail Giants / My sneaker resale brand
A basketball shoe can carry a player’s legacy, a musical reference, or the color that wakes up an entire outfit. Grail Giants is where that pull became a brand and a business for collectors in size 13 and up.
My point of view shows up in the product storytelling, visual direction, pricing decisions and systems behind the sale.
Step into Grail Giants ↗
An interactive demonstration.
An interactive partner-education sample created for a Gusto interview. The lesson and follow-up adapt to a firm’s situation.
Fictional examples · No live Gusto integration
Try the lesson ↗A different kind of local knowledge.
Research became local brand direction, page copy and WordPress work. The question: what should repeat, and what needs to belong to a particular place?
See the process walkthrough ↗The creative workshop.
Keep the clothes. Change the shoe. See how color and silhouette change the whole impression.
Try the style workshop ↗Say hello
If you’re hiring for growth, lifecycle or account-based marketing, I’d enjoy hearing what your team needs.
Connect on LinkedInTwo pages covering demand generation, lifecycle, account programs and partner education.
