Search-led / eBay
Found your 13?
Men’s US 13. New / unworn. Original box included.
Style code: IQ8055-100.
Product facts carry the first read for someone looking for this exact pair.
Grail Giants / My sneaker resale brand
A world built
around a pair.
Finding the grail is one quest. Finding it in a 13 is another. Grail Giants is for collectors who know that second search by heart.
My work: audience strategy, brand direction, product storytelling, pricing & business systems.
The audience is in the name
Grails for
the giants.
Grail speaks to the coveted pair, and to the extra search when you need a larger size. Giants speaks to the people wearing them.
I focused the brand on size 13 and up because I could see myself in that customer: the taste is there; finding the right pair in the right size can be another matter.
Basketball roots. Street-lux polish.
A little fantasy in the margins.
Market choice → Commercial judgment
The niche gets me looking.
The numbers get a vote.
Scarcity can make a pair interesting. It doesn’t settle the price. My pricing method checks the opportunity at the level that matters: this model, this size, this condition and this channel.
01 / Demand
What actually sold?
I check completed sales in the same size and condition to see what buyers have actually paid.
02 / Supply
What is the buyer choosing between?
I look at competing pairs, availability and listing age before judging how scarce a pair really is.
03 / Economics
What comes home?
I account for acquisition cost, channel fees, shipping and promotion. The same selling price can leave a different take-home.
Likely sale price−Purchase & delivery−Selling costs=Expected profit
A stale listing can have a discovery problem, a presentation problem or a price problem. That diagnosis comes before deciding whether a lower price would help.
Listing copy / By channel
The same world.
Different doors.
Someone searching for a specific size needs a different first sentence from someone imagining an outfit. The facts stay steady; the invitation changes.
Style-led / Depop
Picture the rest.
Sail and Cinnabar, Anthracite contrast and Bike Air energy. Easy with washed denim, black trousers or an ecru layer.
Outfit context helps a shopper see how the pair could work beyond a product photo.
Bundle-minded / Poshmark
Keep the door open.
Men’s 13. New / unworn. Original box included.
Bundle questions welcome.
A compact product story leaves room for questions and a bundle conversation.
Edited portfolio excerpts from a retained size-13 Brick After Brick listing draft. They demonstrate channel treatments, not a published campaign or current offer.
The business behind the brand
Same model. Same size.
Still not the same pair.
A≠B
Two physical pairs need distinct identities,
even when their product details match.
I turned that distinction into requirements for a local tool that connects purchases, physical pairs, listings and sales, and makes uncertain matches visible for review.
PurchasePhysical pairListingSale
I set the requirements and checks, with AI-assisted implementation. The local tool is built; physical matching and current listings still need a person.
The creative thread
The hardwood
has range.
A court classic can hold its own in a very different dress code. That eye for color and cultural detail carries into my personal lookbook.
Try the style workshop ↗The shoe starts the conversation.
The world around it gives it somewhere to go.